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You wouldn’t want to think about business failure. Why would you? Business is all about optimism and positive attitudes and motivation. Right?
Well, ever heard that prevention is the best cure? If not, the ONLY cure? Recognising the signs of impending business failure might actually be the only effective way to prevent your baby from going kaputt. Here are ten signs of impending business failure that no business owner should ignore. I wouldn’t state that they are proven. I would instead assure you that they prove themselves over time.
10 signs of impending business failure.
1. You have cash flow issues.
Or more accurately, you have little or no cash reserves. All businesses require cash to survive. If you are operating hand-to-mouth, you’re in for big-time disaster. And by cash reserves, I mean money that actually belongs to you. Not money that is due to be paid to someone else soon. Or money you just obtained from a loan.
2. You dread looking at your bank statements.
This is a manifestation of symptom 1. But it could mean other things too. Such as you are suffering from dwindling sales, rising costs, increasing overheads etc. Or you are burdened by some form of liability that you are paying cutthroat interest for. Whatever it is that’s keeping you away, it actually requires your immediate attention.
3. You have been selling the same product for years!
To do so implies so many things. Your product development is non-existent. Your marketing is lacklustre. You’re in a sunset industry. Etc. In summary, it means your overall development is near a standstill. What happens when this “golden” product goes downhill?
4. Your office software is outrageously outdated.
And you keep making excuses till one day, you find yourself unable to communicate with suppliers or customers. Because your software is three, four, FIVE versions behind. With software prices far more affordable now, there’s really no reason to avoid upgrading. Moreover, many software did improve tremendously over the years. If you’re opting to forgo all these benefits for whatever reason, my guess is, something is wrong with your business.
(To give you an example, I ever dumped a printer four years ago for this reason. Everyone was communicating with PDFs, he was still using PageMaker, 2000 version. This printer closed down shortly after.)
5. Your customer list has not been growing for years.
I know of some businessmen who thrived for years with the same customers. When I reconnected with some recently, more than half have decided to “retire early.” The actual reason, their anchor customers left or went out of business. And that’s what happens when you do not grow your customer pool. You are essentially leaving your eggs in someone else’s basket. When they go down, you go down too.
6. You have terrible staff turnover.
Staff movement is a great indicator of business health. People distance themselves from misfortune. If you can’t retain employees, chances are there is something quite wrong with your business. Or at least there is the prevailing perception that your business is on the downturn, soon to lead to salary issues, retrenchment etc.
I’d add that it could be the other way around too. If you find yourself firing people regularly for underperformance, or worse, misdemeanours, it’s time to review your operation. Something is sorely lacking somewhere, beginning with your hiring policies. Left unattended, these issues could lead to irresolvable calamities.
7. You fail numerical acid tests.
There are many such tests. A simple asset-vs-liability check is one. Failing any of these is a symptom of impending business disaster. To fail a couple, well …
AND, if you are obstinately refusing to do such tests, then I think you already know what’s down the road for you.
8. You are baffled when reading materials about your industry.
The Chinese Art of War states, win a war by knowing thy enemy. Thus, conquer an industry, or at least survive in it, by knowing the industry inside out. This is not about mastering the latest gimmicks or hacks. Technology, for example, is very much about efficiency. Abstain from the latest technology and soon your competitors might have enough of a competitive advantage to boot you from the industry.
9. You despise any discussion of business failure.
It’s bad karma, to gossip about the misfortunes of others. But done academically, it educates. If you are uncomfortable with any such discussion, could it be that the topic is cutting too close? Is there something you are subconsciously ignoring? Only you know the truth. Let that be your guiding light.
10. You simply, simply, SIMPLY, loathe getting to work.
The best of us wake up on the wrong side of the bed once a week. But if day after day you cannot drag yourself to work, something is terribly wrong. As the business owner, you know better than anyone else what’s keeping you away. Wake up, figuratively, and do something about it quick. Or else very soon there wouldn’t be a business for you to trudge to.
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10 signs, business, business failure, signs, symptoms